REFRESH DUBLIN - In vino veritas mobilitas: A pragmatic approach to mobile on a shoestring - Laurence Veale
Lots of companies are struggling to maintain their own websites - so what should they do about mobile? Using his work for The Corkscrew, Lar will talk about the considerations and process for creating their mobile site, particularly as a small business. He'll be looking at mobile analytics, using analytics to make the case for mobile and how to make an impact - all on a budget.
Laurence is a Senior Analyst with iQ Content, a UX design consultancy based in Dublin. He also lectures on analytics and user experience/conversions for the Marketing Insitute of Ireland's Diploma in Digital Marketing, and is the strategeur for The Corkscrew's award-winning web presence (www.thecorkscrew.ie). He doesn't really have any free time, but when he does you can find him blogging about wine at Sourgrapes.ie. You can follow him @laurenceveale.