BEWARE THE SHINY!!!
With new technology, new frameworks, new models, and new best practices coming at us every day, how can anyone become an expert in everything? Martha Rotter from woop.ie talks about the danger of shiny new web methodologies and how to grow your expertise in a manageable way. Avoid yak shaving and solve real problems! See you at Refresh
BIO
Martha Rotter is a developer and digital strategist based in Dublin, Ireland and focused on the online and mobile publishing space. After co-founding Idea, she wanted to help other people make beautiful reading experiences too, and began working onWoop.ie with Stewart Curry full-time. Together they're working to answer the question, What is the future of digital magazines and newspapers?
Martha lectures in Advanced Rich Internet Applications at National College Ireland and she organises web community groups in Dublin, including OpenCoffee Dublin. She was recently the technology lead at Nomad Editions. She is also a former Developer Evangelist at Microsoft Ireland and she blogs about technology and publishing at martharotter.com/blog.